E-Mail-Marketing und CRM Manager (m/w/d)
Immediately searched (unlimited)
38 h per week
No salary specified
1 - 2 days per week homeoffice
Was erwartet dich?
- Du planst und setzt unsere E-Mail-Marketing Kampagnen operativ um
- Du entwickelst und implementierst CRM-Maßnahmen wie personalisierte Angebote, Up- und Cross-Selling zur Kundenbindung und Kundenentwicklung
- Du konzipierst und setzt regelbasierte automatisierte Kundenkontaktstrecken um
- Du segmentierst und sprichst unterschiedliche Kundengruppen zielgerichtet an
- Du führst A/B-Tests zur kontinuierlichen Verbesserung der E-Mail-Kampagnen durch
- Du analysierst und reportest die Performance von E-Mail-Kampagnen sowie CRM-Maßnahmen mittels KPIs und arbeitest bei der Einführung und Weiterentwicklung eines CRM Systems mit
Occupational fields
Marketing Manager (m/w/d)
Marketing Generalisten
Marketing
Was bieten wir dir?
- Eine unbefristete Anstellung in einem renommierten Verlagshaus mit stark wachsendem Digitalgeschäft
- Kurze Entscheidungswege und ein engagiertes, kollegiales Team
- 30 Tage Urlaub, flexible Arbeitszeitgestaltung und die Möglichkeit, mobil zu arbeiten
- Gute Fortbildungsmöglichkeiten
- Attraktive Sozialleistungen: Mitarbeiterrabatte, Bikeleasing, Vermögenswirksame Leistungen, Zuschuss zu Sportprogramm, Zuschuss zu Kinderbetreuungskosten
Company Doctor
Works Council
Paid Continuing Education
Parental Leave
Job Bike
Employee Discounts
Sabbatical Possible
Was solltest du mitbringen?
- Du hast Erfahrung im E-Mail-Marketing inkl. Content-Erstellung
- Du hast sehr gute analytische Fähigkeiten und ein gutes technisches Verständnis
- Du bringst ein hohes Maß an Kreativität, Eigenständigkeit und Detailorientierung mit
- Du arbeitest teamorientiert und zielorientiert und bist bereit, Verantwortung zu übernehmen
- Du hast sehr gute Deutsch- sowie gute Englischkenntnisse
2 to 4 years of work experience required
Languages
German
English
Skill set
E-Mail-Marketing
Content-Entwicklung
Analytische Fähigkeiten
Technisches Verständnis
Customer Relationship Management
About Carl Hanser Verlag GmbH & Co. KG
Wir sind ein Verlagshaus mit langer Tradition und innovativen Produkten, das sich bis heute im Besitz der Gründerfamilie befindet. Unter unserem Dach finden sich zwei Welten, die gerade in ihrer Verschiedenartigkeit für den Erfolg des großen Ganzen sorgen und sich gegenseitig bereichern: ein renommierter Literaturverlag, zu dem die Bereiche und Verlage Belletristik, Kinder- und Jugendbuch, Sachbuch, Hanser Berlin, hanserblau und Zsolnay gehören ein bedeutender technischer Fachverlag, der zu den Themenbereichen angewandte Ingenieurswissenschaften, Technik, Informatik und Wirtschaft eine breite Produktpalette aus Büchern, eBooks, eLearnings, Zeitschriften und Portalen anbietet An unseren Verlagsstandorten München, Berlin und Wien arbeiten ca. 200 Kolleginnen und Kollegen. Zusammen veröffentlichen wir pro Jahr ca. 400 Bücher und ebenso viele eBooks, publizieren 6 Fachzeitschriften, pflegen und vermarkten 6 Fachportale und bestücken die Hanser eLibrary.
Founded in 1928
100-249 employees
Verlag
Mittelständler
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Our job offer E-Mail-Marketing und CRM Manager (m/w/d) sounds promising? We're looking forward to your application.
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